Product Strategy

For a product to be launched at known cordinates on known location there are vital known capacities to be in-built in the product to overcome the terrain macro and micros. For instance SpaceX rocketship developed for Mars will have a unique product strategy when compared to rocketship taregted for moon considering N number of factors including investors risk assessment, investor adventurous taste, investor's profitability margin, competitive market, material management, roadmap & experimentation, vision management, opportunity details, competitive advantage post development of spaceX Mars rocketship mission, supply chain competencies analysis to test new technology etc whereas for moon this has been the case back in 1900 but not as of now nearly most factors all pre-calculated.

We could evaluate with the example that product with unknown or little known location, requiring testing & experimentation, and little known tested capabilities will have entirely different challenges to the ones with completely known location, operating environment etc.

In depth knowledge of all the variables affecting a certain situation in a certain environment and selecting equations to chose from non-exhausting list of equation is business sophistication which is demanded to make a blend of sectors and inputs from those sectors to develop an independent product which can overcome challenges, meet and exceed demand and accomplish corporate goals. Just as in military strategic training for commander differs to the soldiers due to expected performance differencial between the two products.

Market is assessed thoroughly and all factors and variables are extracted and measured either precisely, accurately or estimated atleast to feed into the equation under construction: product strategy. That may include micro macro assessment unmet needs competetitive analysis at global and regional level product segmentation and mapping etc. TPP is developed, valuation is finalised and launch startegy coperated.

The aforementioned sectors will funnel the inputs required to sketch the boundary of the landscape of strategy which can be always optimised in real time once the product is already launched to improvise to perfection.

Product lifecycle continues and brand management along with its lifecycle strategy is repositioned if neccessary.