Digital Business Model

Business scope of operations optimized through digitisation

7/1/20251 min read

There are several digital business models and examples of companies who has made full advantage of 2 decade old tech evolution to broaden the scope of business and its model. For instance,

  • E-commerce (Amazon, Shopify,Ebay, Alibaba...)

  • On-demand ( ride sharing: uber lyft, food delivery: Doordash,Grubhub,UberEats,Foodpanda Ecommerce: Amazon,ebay)

  • Freemium (Spotify, Dropbox, Canva, and Duolingo)

  • Peer to peer / aggregator (Airbnb, Uber, Turo, and Fiverr)

  • Ad supported (Google, Meta Amazon)

  • Open source (android, chatgpt)

  • Subscription based(Netflix, Spotify, Hulu, Disney+, Apple TV+, Amazon Prime Video)

  • Hidden revenue generation(google,facebook & all those who collect customer data via cookies and tracking to use and sell forward)

  • Pay as you go(software-as-a-service (SaaS), cloud services, and telecommunications AWS, Google cloud)

  • Fee for a service(b2c + b2b Paypal, Stripe)

  • API (deploys freemium,subscription,pay-as-you-go,transaction based,revenue sharing strategies like Twilio, Stripe, AWS, Open banking APIs)

  • Data (AWS, data brokers, Chatgpt)

  • Blockchain( Coinbase, binance, microstrategy, ethereum)

  • Razer & Blade / bait and hook (Gillette, Hp, Keurig)

  • Direct to customer (bypassing reseller Nike online & all other)

  • Private Label (Amazon basics, tesco, lidl aldi Costco)

  • Franchise (Yum Brands KFC Macdonalds Starbucks)

  • Transaction (Amazon, ebay)

  • Space as a service(wework,pirate)

  • Door to door / last mile delivery (deliveroo)

  • Affiliate(Amazon Associates, ClickBank, Rakuten Advertising, Awin, and ShareASale)

  • Inapp Purchases (Apple, Google, Netflix, Disney, and various gaming companies like Roblox)

  • Video on demand (Netflix, Amazon Prime Video, Hulu, Disney+, HBO Max, Apple TV+)